How To Find A Commercial Insurance Broker


Posted by z5w5VCvC | Posted in Risk Management | Posted on 07-10-2018

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How to Find a Commercial Insurance Broker



When you invest such a huge amount of money in setting up and running a business, it is worth taking every possible step to make sure you keep risks at a minimum. Considering the fact that disasters often strike unannounced, it makes a lot of sense to purchase appropriate

commercial insurance in Vancouver

to protect your business from loss. Besides, people nowadays no longer hesitate to take recourse to litigation to have their demands met and this makes it even more important to stay protected from overwhelming legal costs.

Getting Commercial Insurance

In Canada, business owners have the option of procuring insurance policies either directly from the insurance company s office or online store or from an insurance broker. When it comes to brokers, there are some agents who sell policies of just a single insurance company and others who offer you a wide choice of policy covers of different insurance companies to allow you to customize your commercial insurance expenses. Many business owners prefer to purchase policies from brokers who are well-versed with the terms of the different policies and experienced enough to make a few knowledgeable recommendations.

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How to Find a Broker

If you are looking for a broker to buy

commercial insurance in Vancouver

, here is how to go about doing it in a systematic manner.

First, if anyone you know personally is also running a business in Vancouver, ask them for references to a good commercial insurance broker. This way, it is more likely that you find someone who is reliable and credible. If this is not possible, visit the website of The Insurance Brokers Association of Canada which represents the vast majority of brokers in the whole country and click on Vancouver to get directed to a list of insurance brokers in Vancouver. Once you have their contact details, get in touch with each one in turn, to find out who is best suited to your specific requirements. Here are a few things to consider when choosing a commercial insurance broker.

The qualifications and more importantly, experience of the broker with selling insurance policies specifically in your field of business. Generally, it is best to find someone who is familiar with your industry so that he or she is aware of the risks you face and can guide you to purchase the right type of insurance cover.

Have a personal meeting with the insurance broker and ask a lot of questions specifying the nature of your business and which type of coverage he recommends. Meet several different brokers and compare notes of what each one recommends before making your final decision.

In most cases, it is very rare that brokers disclose information about discounts you can claim unless you specifically raise the topic. Therefore, make sure you ask the broker about discounts for which you may be eligible.

Often, in a hurry to purchase commercial insurance, many business owners may find it easier to speak to just a single broker and make their purchase. However, the fact remains that different companies have different terms of cover and also widely differing premiums. Therefore, it makes perfect sense that when you are investing a considerable sum of money in commercial insurance, you ought to shop around to find the best option.

Our expert advises

Commercial Insurance Vancouver

services allowing least risks, and at best possible rates.

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The Real Value Of A Guarantee}


Posted by z5w5VCvC | Posted in Risk Management | Posted on 25-12-2017

The Real Value of a Guarantee


Hugh Chewning

When it comes to decision making, I have a simple approach. If I believe the outcome might be something I wouldnt want my mother to know, I dont do it. When writing a direct mail package, I follow a similar rule. I don’t promote a product or sell an offer if I can’t include a guarantee.

There are two reasons to offer a guarantee:

First, its the right thing to do. A meaningful guarantee shows that you believe in your product. And, when youre asking for someone elses money, you should believe in what youre sellingif not, dont do it.

Second, you’ll want to offer a guarantee because it can build profits.

Buyers have many reasonsreal or imagined–not to respond to your offer. Whether were fundraising or selling a product online or via direct mail, were asking the prospect to trust us to deliver what we promise. And if we don’t overcome whatever doubt the prospect may have, were not going to close the sale.

A powerful guarantee demonstrates that you believe in your offer. Its your written assurance that you accept responsibility for the quality of your product or service. Its the promise for a good customer experience and helps remove any buyer hesitation that might otherwise jeopardize the sale.

How to write a guarantee

In clear, easy-to-understand language, you need to explain:

What service or product is being promised

How this product or service benefits the buyer

Any terms, conditions or limitationsmust the buyer register the product; are you offering a full or prorated refund; will you replace the product or repair it; is the warranty for 120 days or 90 days, etc.

How does the customer file a claimcall a toll-free number, go to a Web site or return the item to the store, etc.

If the buyer has a problem, what exactly can they expect from you.

Keep the guarantee short and to the point but tell the customer everything they need to know. Don’t include legal language but make certain the legal department approves the guarantee before it goes to print. If you must include legalese, work it onto page two or three of the letter but under no circumstances, mark the guarantees text with an asterisk. Asterisks are an admission that youre not telling the full truth.

Make sure people see your guarantee

Position the guarantee where people can see it. Put it in the letter near the closing and mention it in the postscript. Also, add the guarantee to the response form and any brochure or freestanding insert. Even consider including a separate “Guarantee Certificate” insert.

Put a certificate-style border around the guarantee to make it stand out. In the letter copy, introduce the guarantee with a sub-headline and double indent the text to catch the readers eye.

Put the guarantee on your Web site, the products landing page, the checkout page and on any collateral material. Let everyone know that you’re proud of your product and will do all you can to insure customer satisfaction.

Make your guarantee stronger

The stronger the guarantee, the fewer reasons the prospect has to hesitate or feel uncertain before responding.

If youre offering a Money-Back Guarantee, why not offer a 100% Money-Back, No-Risk Guarantee. Also, consider a Double Your Money Back Guarantee. And if you offer a 1-Year Guarantee, consider a 3-Year Guarantee.

You can make it easier for the prospect to make a buying decision with a strong guarantee. And, as long as its believable, the more powerful the guarantee the better.

Make it easy

The guarantee must be hassle-free for the customer. The customer needs to know that all they need to do is return the product and you will promptly send a replacement or a full cash refund. No questions asked.

If the customer must return the product, include free shipping. (Think Zappos.) You may even want to write a brief note and include a small gift as an apology.

The true value of a stronger guarantee

To gain a few extra dollars, a few people will take advantage of your guarantee. But the vast majority of people are honest and a strong guarantee will reduce buyer reluctance, boost sales and help build customer loyalty.

By letting customers know that you value their business, they will be less likely to try another companyeven if the competitions price is a few dollars lower. A strong guarantee is a promise of a satisfactory shopping experience and gives the consumer confidence to make the purchase.

And regardless of how much it costs to honor your guarantee, it will be much less than the cost of replacing an unsatisfied customer.

I guarantee it.

Hugh Chewning is a direct mail specialist proving copywriting, strategy and consulting for consumer, nonprofit and business-to-business groups. Visit his blog,

Direct Mail Insight

for free easy-to-use tips to boost your response. And, for information on his free, no-risk package critique visit his web site,

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The Real Value of a Guarantee }